Research to Explain Mass Media

Everything in this world can be researched. Research can only be done to the new and original theory, not the one that previously established. To accept or to know more about something better, we need concrete evidence to support it so that we do research. Research can be done not only on animals or religious, it can also be done in mass media. Research have two meanings, explain and applied. Which means, we research on something to explain something to know more about it. In other hand, applied means we use the result to make decision based on the result. The result should be able to use or in other word generalized. There are two major sector of research. Academic research and private research.

Academic research usually own by government As long its not a private company, its assume as academic research. This academic research is more likely research about basic or public. Means that they research something to explain it in more deep about something to public knowledge. Besides that, the result that they get can be obtain and share to public. Compare to private research that own by some private company such as Pepsi, F&N, Starbucks, they only research about how to upgrade or boost their quality in market. More easy to understand, they research for their own importance. Plus, the result from that research cannot be obtained because that is as their 'top secret'. They will share to public one day but not in immediate time. Maybe after 8-10 years after their 'recipe' succeed.

Furthermore, for academic researcher, they don't have specific deadline for their research but for private researcher they always have deadlines. This is because private company need to know their 'recipe' as soon as possible to make sure their company always make profit. They don't want their customer get the same thing and feel bored, so they need to know what their customer want and maintain their customer enjoy their product. As for mass media example, news company such as Star or Harian Metro always have an interesting news and catchy layout on their newspaper to attract people to buy their paper.

        Next, academic research cost for their research is lower compared to private research. This is because due to academic research expense is lower than private during the research. They don't need to cover the overhead cost. However, for private company, their expense more because they need to pay for everything including overhead cost. As an example, electricity bills, study materials, experimental materials, and other requirements needs they use their own money.

When it comes to research, the must have procedures we must follow. As for academic and private, they both need to follow the procedures that already set. They need to go through same process and methodology. Henceforth, they both finding out something new to research that can be explain and apply. 

Next, there are 8 steps of research that always being use:

1)Selecting and defining research

2)Determining topic relevance and significance

3)Review of literature

4)Stating a hypothesis or research questions

5)Preparing research instruments

6)Data collection

7)Data analysis and interpretation

8)Presenting result

Here i will describe a bit about all this 8 steps.

1)Selecting and defining research- the researcher will identified what are they going to research and get to know about their researching

2)Determining topic relevance and significance- decide or specify whether the topic is relevant to research and the interest  about the topic based from the people

3)Review of literature- Find an information or result from other researcher and study about it and to get know what haven't been research.

4)Stating a hypothesis or research questions- A formal statement regarding the relationship between variables and is tested directly.

5)Preparing research instrument- Prepare some methods for the researcher such as journal, interview questions, questionnaire, coding sheet and etc.

6)Data collection- Collection some data based on the result from the interview and coding

7)Data analysis and interpretation- Making sense of the data that have been recorded and make a meaningful interpretation. Make sure the data is accurate and fulfill all the requirement and have both internal and external validity.

8)Presenting result- Must be presented in a clear and understandable by people and also follow the format of the study. Also need project paper, theses or dissertation.

Written by: Asyraf (Ash)